Find out how I spend $3,000,000+ EVERY month

Facebook & Instagram Ad Tactics, Tips & Gangsta Tricks

Hi, I’m David

Here’s what I can do for you


One KILLER Community

You’re here because your business could use more traffic, leads, sales and profit. Time is money so skip the sales page and join us now.

I’ve been spending with “Meta” for almost 14 years and still crush ads daily. People say I’m crazy to offer this with the goldmine of information but if you aren’t happy, I’ll refund your money in the first 30 days, guaranteed.

Let’s get right down to it.

Do you really want to learn Facebook & Instagram ads?

Probably not, But what you really want… Is knowing how to use Facebook & Instagram ads to GROW your business:

  • More Traffic (website visitors)
  • More Leads (potential customers)
  • More Sales (actual customers)
  • More Revenue (to grow your business)
  • More Profit (to live the life you want).

It’s not complicated. And it’s really not all that hard…

Once you know what I know.

Because I can do stuff like this

$3 Million in Revenue, $404k in Ad Spend, Nearly 19k Reactions, 3100 Comments, 7700+ Shares, 8800+ Page Likes...

I can do this one

15k Clicks, 12.65% CTR, 2107 Leads, 129 Purchases, $2700 Ad Spend in 13 Days!

I can do this two

From $0 to $799k Revenue in Just 5 Months with Webinars, Only $48k in Ad Spend!

I can do this three

Now, if this is your reaction when you look at that...

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Don’t worry, because I’ve made it very easy for you

After being rated as one of the top “Experts to Watch” by Forbes Magazine, featured on, Business Insider, The Huffington Post, and interviewed on various podcasts and web shows around the topic of social advertising, I knew it was time to share everything I’ve done over the years to help others grow their businesses.

I spend $3,000,000 per month and still take time to learn my craft. Now you’ll have access to what I know in real-time. Having access to a community of people spending money on Facebook and Instagram advertising everyday will be invaluable to your growth.

Check Out What’s on the Inside

Module 1

Advertising Strategy

In module 1, we’ll be discussing how to set up your ads manager, retargeting strategies, a crazy “$1/day” strategy that no one knows (and I know because I invented it), ad recall – what it means and how to achieve it, page post engagement (PPE) ads, dynamic split-testing, 4×2 and 4×4 CBO conversion ads, split-testing audiences, and the secret to gaining Instagram followers.

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Module 2

KPI’s Metrics and Data Points

In module 2, I’ll get into understanding your metrics and “key progress indicators” (KPIs) as well as other data points you need to consider. I’ll cover “customer lifetime value” (CLV) and how to determine it (and why it matters), Facebook reports, UTM tracking, and knowing when you’re ready to scale.

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Module 3


In module 3, I’ll dive into ad creatives such as images vs. video and other variations, automatic vs. custom placements, 60-second video vs. long form video, feeds vs. stories, and carousels vs. collections. It’s one showdown of paid ad awesomeness after another!

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Module 4


In module 4, I’ll be sharing with you the many different ways to target, how to use your existing email list, website custom audiences, how to create “lookalike” audiences and my philosophy for how and why I create them the way I do, audience demographics and what you should be paying attention to, as well as interest expansion (both broad and specific).

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Module 5

Campaign Setup

In module 5, I’ll cover campaigns A to Z – from the overview to how they work to understanding the “learning phase,” CBO vs. ABO vs. MBO, strategic placement, customer events optimization vs. “value” optimization, and more you never knew you wanted to know (lol weird, but you’ll see what I mean).

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Module 6

Foundation of Scaling

In module 6, I’m going to discuss what every advertiser eventually wants to know – SCALING! First and foremost, I’ll be sharing the importance of fundamentals when it comes to scaling, namely compliance and back to those pesky terms of service. I’ll also dig into testing elements, which metrics to consider when testing, cutting your losses, ditching under-performers, increasing budgets on winners (the right way), and what the heck a “sustainable cost target” is. It’s only slightly nerdy.

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Module 7

Advanced Campaign Segementation

In module 7, we’ll get down to the nitty-gritty and discuss advanced campaign segmentation, manual vs. auto bidding strategies, my “no targeting” optimization method, multi-channel marketing, custom audiences for retargeting, the largely ignored ad placements you could exploit (while no one else is) and what I consider the “ultimate ad set.” Iiiiiit’s KILLER.

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Module 8

Scaling Methodologies

In module 8, it’s more super high-level shizzy – vertical scaling, horizontal scaling, and campaign budget optimization scaling. I’ll cover scaling with automation and rules you can set up, duplicating ads with additional audiences, and my 1x4x4 technique with advanced segmentation that might just blow you away.

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Testimonial Videos

Stephen Somers
Eric Thayne
Mitchell Weijerman
Grant Baldwin
Bryan Harris
Taylor Conroy
Vahya Bakkar
Mat Theriault



  • 8 Module Mastery Course
  • Monthly Masterclass
  • Ads Q+A Community

30 Day Money Back Guarantee

learn from an industry leader

The professional
media buyers

Whether you are running an e-commerce store, selling a digital product or using Facebook and Instagram this is how agencies spend your cash.

Learn our famous $1/day strategy!

instant network of peers

media buyers

Created with freelancers, agencies and in-house media buying teams in mind. Gain real-time insights from me and my personal network of performance marketers.

Access to me in a private community!



  • Everything in PLUS
  • Monthly Group Coaching
  • Direct From My Rep
  • Pro Ad Community
  • So Much More

30 Day Money Back Guarantee

Our PRO Community

Direct from my Rep

A curation of timely, actionable intel from my personal Meta rep delivered to you directly

Monthly Coaching

A 60 minute session where we go through what’s working now to scale ad spend profitably

Specialized Content

Special guests to help bring you the latest information on what’s working on other ad channels


Connect with fellow agencies, high performing entrepreneurs and savvy media buyers

Partner Discounts

Our ever growing list of SaaS and service providers who offer special rates to members only


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PLUS Membership

Best for beginners


per year per member

  • Basic Ads Course (24 lessons)
  • Facebook and Instagram Mastery Course (74 lessons)
  • Digital Ads Question and Answer Community
  • Monthly Advertising Masterclass
PLUS Membership

Best for beginners


per month per member

  • Basic Ads Course (24 lessons)
  • Facebook and Instagram Mastery Course (74 lessons)
  • Digital Ads Question and Answer Community
  • Monthly Advertising Masterclass
PRO Membership

Best for media buyers


per year per member

  • Monthly Live Group Coaching with Replays
  • Direct From My Rep Publication before Meta makes it public
  • Private Performance Marketing Support Channel
PRO Membership

Best for media buyers


per month per member

  • Monthly Live Group Coaching with Replays
  • Direct From My Rep Publication before Meta makes it public
  • Private Performance Marketing Support Channel

Not like every other course.

This is the playbook for running Facebook and Instagram Ads

What are you waiting for?!

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If you made it this far I commend you.

But seriously, if you want to
learn how to start or scale Facebook and Instagram ads there is no
better course and community on the market.

I put my money where my mouth is with a 30 day money back guarantee